Clark’s Parade Grounds in Pampanga has long been a space for exercise and community gatherings

Clark’s Parade Grounds in Pampanga has long been a space for exercise and community gatherings. This January, it has taken on a deeper meaning as art and memory come together through “Love in Every Form,” a new installation by Clark Development Corporation that transforms the open field into an interactive canvas of shared experiences.

Launched on January 16, the project is part of CDC’s ongoing effort to bring life to public spaces and enhance visitor experiences within the Freeport Zone. Aligned with the Month of Love, the initiative goes beyond Valentine’s Day, presenting love in its many stages—joyful, fleeting, painful, and healing—through immersive installations that invite reflection and participation.

The launch was led by CDC President and CEO Agnes VST Devanadera, who highlighted the vision of creating inclusive, people-centered destinations. She shared that the Parade Grounds are being developed not only as a place for physical activity, but as a venue where meaningful memories are made.

The installations were designed by Architect Constante Arpilleda Jr., together with Architects Paula Pamintuan and Daniel Tan, and brought to life by CDC’s Engineering Services Group in coordination with the Tourism Promotions Division. The unveiling included a ceremonial lighting and a guided walkthrough with Department of Tourism Region III Director Richard Daenos and CDC officials.

Visitors can explore several themed installations, including the Love Box Photo Booth, the Puppy Love Wall for anonymous messages, the glowing Blossoming Love Heart Lanterns, the Camp Sawi Arc symbolizing heartbreak, and the Healing Love Ribbon Wall where ribbons represent hope and renewal.

Arpilleda invited everyone to take part in the experience, encouraging families and loved ones to visit, reflect, and share their own stories.

Credits: Clark Development Corporation